| Title |
Sales Representation Pathway |
|
|
| Description |
This project assisted training management in enhancing its existing training to ensure specific learning outcomes necessary for highly effective sales performances. This included the design of a five-year curriculum grounded in expert modeling and practice with expert feedback in the application of skills and knowledge. This enhancement included
establishing a consistent look and feel for all the organizations training programs. |
| |
|
| Title |
Account-based Selling |
|
|
| Description |
This project assisted an organization in a shift to an Account-Based Selling Model rolled out to an entire sales force. Training to support the rollout included a curriculum grounded in a
starter kit pre-work, classroom, on-the-job continuous learning, and a master project. This
involved evaluations at each step and included expert modeling and practice with expert
feedback in the application of key skills and knowledge. Additional training focused on
continuous learning. |
| |
|
| Title |
Managed Market Account Directors Change Control |
|
|
| Description |
This project developed a change control policy and related procedures for updating documents related to the Skill Development Pathway, including Leader’s Guides, Participant’s Guides, Field Engagement Guides, and Evaluation Pre-work. |
| |
|
| Title |
Managed Market Account Directors Retail Trade |
|
|
| Description |
This project conducted analysis of the unique training needs of Retail Trade Account Directors and subsequently developed changes to the Managed Market Account Directors
pathway to accommodate the Retail Trade Account Directors development. |
| |
|
| Title |
Document Management Services-RSD Training |
|
|
| Description |
The purpose of this project was to provide on-going change management and
reproduction services in support of a training program for Regional Sales Directors. |
| |
|
| Title |
Managed Market Training Leaders Workshop |
|
|
| Description |
This two day Train-the-Trainer course was delivered to quality Managed Market Training Leaders and Managed Market Regional Sales Directors in on-the-job training skills. |
| |
|
| Title |
Client University |
|
|
| Description |
This project assisted training management in completing an evaluation presenting recommendations for enhancement of a communication plan. The evaluation
skills included all courses segmented by a learning audience. The communication plan
explained the site and how to use it. It communicated features and benefits and
contained a Call to Action. |
| |
|
| Title |
Regional Sales Director Course |
|
|
| Description |
This training assisted training management in enhancing existing training to ensure specific learning outcomes identified as necessary for highly effective sales leadership. Achieving this goal included the design of an instructor-led, classroom program grounded in expert modeling and practice with expert feedback in the application of key management skills and knowledge. |
| |
|
| Title |
Change Control Document Management |
|
|
| Description |
This project developed a change control policy and procedures and maintained documents for Sales Training. This also included updating documents related to the Skill Development Pathways, Leader’s Guides, Participant’s Guides, Field Engagement Guides and Evaluation Pre-work. |
| |
|
| Title |
Contracting Skills |
|
|
| Description |
This project supported the design and development of competency-based training related to Revised Standard Contract Offer, Contracting, and Customer Engagement Skills for Managed Market Account Directors. |
| |
|
| Title |
Managed Market Account Directors |
|
|
| Description |
This project supported the design and development of competency-based Training and
Qualification/Individual Development for Managed Market Account Directors. |
| |
|
| Title |
Trainer Development Program |
|
|
| Description |
This project supported the design and development of competency-based Training and
Qualification/Individual Development for newly hired headquarters based Product and
Regional Trainers. |
| |
|
| Title |
Sales Video |
|
|
| Description |
This project developed 12 video segments of approximately 3-5 minutes each for both District Manager Training and Train-the-Trainer. |
| |
|
| Title |
Oncology Sales Curriculum |
|
|
| Description |
This project included competency identification, delineation of learning objectives,
developing and implementing strategies for training, and developing new and incumbent
oncology sales representatives. |
| |
|
| Title |
Oncology Home Study - 2 |
|
|
| Description |
This project was designed to increase the cost-effectiveness and consistency of area
managers supervising New Hire Home Study. This program included a Leader’s Guide
for Area Sales Trainers and a Participant's Guide for new hires. |
| |
|
| Title |
Executive Program |
|
|
| Description |
The purpose of this program was to identify and analyze Executive Education programs
offered by colleges and universities in the United States. |
| |
|
| Title |
Phase I Oncology Training |
|
|
| Description |
This project involved redesigning new hire training to reduce out-of-territory time and
the time involved in bringing a new representative to maximum sales efficiency. This
two-week curriculum for newly hired sales representatives included product knowledge,
selling skills, and territory management courses that contained highly interactive,
learner-focused components. |
| |
|
| Title |
Competency Identification |
|
|
| Description |
This project included identifying competencies and learning objectives, matching them
to developmental activities, and delivering them in an Access database. |
| |
|
| Title |
Female Healthcare |
|
|
| Description |
This monthly newsletter was developed to keep sales representatives up-to-date on
current issues in women's health. |
| |
|
| Title |
Product X Game |
|
|
| Description |
This project designed an interactive game to develop product knowledge competencies
specifically related to package insert information. The game utilized interactive
challenges with expert feedback in a road rally format designed for small to large groups. |
| |
|
| Title |
Performance Appraisal System |
|
|
| Description |
This project involved development and communication of the company's performance
appraisal system to all employees. |
| |
|
| Title |
Compensation System |
|
|
| Description |
This project involved working with executives to develop and train personnel on the
organization's compensation system. |
| |
|
| Title |
Customer Development Bundle Book |
|
|
| Description |
In this project involved revising the existing Customer Development Bundle Book, an
information resource available to General Manufacturing, Sales Directors, Customer Marketing (all), Customer Management and members of Selling Teams, Field Sales Management, Consumer Marketing, Consumer Insights, and other functional heads. This tool was used to leverage existing customer information across the organization. The electronic format was developed in Lotus Notes for residences on the intranet. |
| |
|
| Title |
Learning Product Development Tool Kit |
|
|
| Description |
The purpose of this project was to create an electronic Learning Product Development
Tool Kit as an information resource available to all applicable sites. The electronic format
was web-enabled for residences on the intranet. It contained templates, guidelines, metrics,
and strategies related to training process, program design, evaluation, and continuous
improvement. |
| |
|
| Title |
ASSIST Training Program |
|
|
| Description |
This "How-To" videotape program included a reference manual explaining how to
install and operate an automated blood analyzer. |
| |
|
| Title |
Focus On…Infectious Disease Specialist |
|
|
| Description |
This 16-page document explains the role this medical specialist plays in identifying
and treating infectious diseases.
|
| |
|
| Title |
Core GXP |
|
|
| Description |
This project included developing core GMP, GLP, and GCP training programs for all
levels of personnel and manufacturing, Research and Development, and the quality laboratory. |
| |
|
| Title |
Recordkeeping |
|
|
| Description |
In this project we conducted a recordkeeping assessment and develop a Strategic
Recordkeeping Plan. |
| |
|
| Title |
Comprehensive Needs Analysis |
|
|
| Description |
This project involved a facility-wide analysis of the training needs of 600 employees at
two plant sites in two different states. The analysis included written questionnaires and
personnel interviews at both plant sites. Personnel included in the analysis were from
the manufacturing, maintenance, laboratory and warehouse areas. A comprehensive
training plan for the entire company was developed. |
| |
|
| Title |
Writing and Utilizing SOPs to Meet GMP Specifications |
|
|
| Description |
This project involved teaching uniform approaches to writing SOPs to corporate
employees at different sites in the U.S. |
| |
|
| Title |
District Manager Workshop |
|
|
| Description |
This project supported the design and development of a new competency-based, interactive
training program for new District Managers. We designed and delivered a modularized
Regional Director’s Guide and District Manager’s Guide that included detailed
instructions and implementation calendar for use of all related program materials. |
| |
|
| Title |
Technical Writing II |
|
|
| Description |
This project involved training personnel in the basics of technical documentation
and mentoring participants through their initial writing efforts. |
| |
|
| Title |
Strategic 101 Curriculum |
|
|
| Description |
This project reviewed existing New Hire Training for Sales Representatives to evaluate the
instructional methodology against performance objectives. This evaluation led to a
redesign of the new hire curriculum as well as the development of a communication and evaluation plan to support the new curriculum. |
| |
|
| Title |
Communication Plan-Skill Builder Library |
|
|
| Description |
This project supported the design and development of a Communication Plan for a Skilled
Builder Library. The plan contained all courses segmented by learning audience,
management or sales representatives. |
| |
|
| Title |
Advancing Relationships |
|
|
| Description |
This project designed a multi-method, multi-media training initiative to support participants
efforts to advance existing relationships within managed market accounts. E-Learning,
classroom and on-the-job components were developed including an electronic
relationship mapping tool. |
| |
|
| Title |
Communication Plan |
|
|
| Description |
This project created a strategic communication plan for a Training Organization. |
| |
|
| Title |
Computer System Validation |
|
|
| Description |
This comprehensive program trained system administrators on the approved computer
system validation process. The program involved development of classroom training,
self-instructional training, and a global train-the-trainer. |
| |
|
| Title |
Business Acumen |
|
|
| Description |
This project created Leader’s Guide for a 16-hour Business Acumen Classroom-based
training/workshop facilitated by a university faculty. |
| |
|
| Title |
Hospital Selling Learning Map |
|
|
| Description |
This project assisted management in the design of Hospital Selling Curriculum Program Architecture, Learning Map Conceptual Design, Training Modules, Institutional Selling, Patient Flow Process, and Customers. |
| |
|
| Title |
Flexible Selling |
|
|
| Description |
This project designed training materials in support of Flexible Selling Training. |
| |
|
| Title |
Business and Financial Program |
|
|
| Description |
This project revised the existing Business and Financial Training into a
competency-based format. |
| |
|
| Title |
Continuous Improvement Sales Training Curriculum |
|
|
| Description |
This project created a complete curriculum including conversion of existing sales
training materials into standardized programs for self-study, classroom training and on-the-job training. The curriculum plan detailed training prerequisites and requirements
by job title and recommended implementation schedule. |
| |
|
| Title |
Advanced Therapeutics Home Study Curriculum |
|
|
| Description |
This project created a home-study program to prepare sales representatives for
Phase I Training. We created an Administrator's Guide and a Sales Representative's
Guide that is similar to the Administrator's Guide but written from the perspective of
the Sales Representative. |
| |
|
| Title |
Oncology Business Plan Development Workshop |
|
|
| Description |
This 4-hour instructor-led workshop was designed to give new and incumbent sales
representatives skills to use quantitative and qualitative information about physicians in
their territories to develop detailed business plans to achieve sales objectives. |
| |
|
| Title |
Managed Care |
|
|
| Description |
This project developed a 3-hour workshop on managed care including the four generations of managed care, the difference between traditional and non-traditional managed care,
information needed to target sales presentations to physicians participating in managed
care plans, and role play. |
| |
|
| Title |
Product X Self-Study |
|
|
| Description |
This modularized, highly interactive training on Product X (treatment of deep knee
thrombosis, etc.) covered four approved indications including: technical, product
knowledge and selling skills. |
| |
|
| Title |
Contract Evaluation Process and Contract Financial Model Training |
|
|
| Description |
This program was designed for managers to train on proprietary software used to
evaluate financial components of contracts. The program included: a Leader's Guide, a
Participant's Guide, and Job Aids for training on a new e-contract format. |
| |
|
| Title |
Sales Training |
|
|
| Description |
This project produced a series of instructor-led workshops to be used for initial training of new hires, including: Knee and Hip Replacement Surgery, Hospital Selling, FDA Rules and
Regulations, and Making Pharmacy and Therapeutics Committee Presentations. |
| |
|
| Title |
Adverse Event Reporting Training and Communications |
|
|
| Description |
This comprehensive program included Leader's Guide, Participant's Guide, and a Job Aid
for training new and incumbent Clinical Research Associates on the new SOPs for
Adverse and Serious Event Reporting. |
| |
|
| Title |
Training a la Carte |
|
|
| Description |
This project developed short training programs (4 hrs. or less) for Area Business Managers to administer in their districts. Leader's Guides and Participant's Guides, visual aids, clinical reprints, selling skills, and mastery games were produced.
|
| |
|
| Title |
Home Study Product Training |
|
|
| Description |
This 24-hour comprehensive self-study program was a prerequisite for selling skills
training for all new hires. This training covered sterilizers, water systems, and freeze
driers. |
| |
|
| Title |
Competitive Products Manual |
|
|
| Description |
This comprehensive field reference guide was used by consumer products sales
representatives selling to trade customers. |
| |
|
| Title |
Product X |
|
|
| Description |
This project supported in the design and development of a new competency-based,
interactive program for the sales forces selling the product in international markets. |
| |
|
| Title |
Product X Newsletter Continuation |
|
|
| Description |
The purpose of this project was to design a 2-page newsletter for use in selling product. |
| |
|
| Title |
Negotiation Skills Training |
|
|
| Description |
Developed the procedure for training program evaluation that captured the process of
measuring the on-the-job application of course specific skills and related business. |
| |
|
| Title |
Dashboard |
|
|
| Description |
This project developed a Strategic Electronic Training Evaluation Dashboard. Dashboard is a database that incorporated existing metrics and allowed for easy enhancement of its ability to accommodate other data sources. |
| |
|
| Title |
Study Guides |
|
|
| Description |
This project developed materials to support the ongoing development of competencies within the Sales Training and Management Development group related to Kirkpatrick's levels of evaluation and measuring Return on Investment. |
| |
|
| Title |
Product X - Train-the-Trainer |
|
|
| Description |
This project developed two days of product training for international sales force trainers. The purpose was to increase sales by focusing on real-world applications and "how to's" of presenting a low-spectrum anti-infective to physicians. |
| |
|
| Title |
Train-the-Trainer |
|
|
| Description |
This workshop presented current training trends in the pharmaceutical manufacturing
industry. |
| |
|
| Title |
Product X Module Workbook Development |
|
|
| Description |
Developed product Module Workbook for the purpose of: generating active user
responses from the Package Insert provided by the company and to develop activities surrounding promotion, i.e., benefits, key features, and appropriately answering customer issues. |
| |
|
| Title |
Administrative Support |
|
|
| Description |
This project provided long-term planning, organization, and logistical support to the Account Management Training Team. |
| |
|
| Title |
Level 3 Training Evaluation Plan |
|
|
| Description |
This training defined a Level 3 process suitable for the environment. The process
included both quantitative and qualitative measures of training effectiveness. |
| |
|
| Title |
Global Metrics |
|
|
| Description |
This project enabled global Training Management to identify existing sales force
effectiveness data by country. |
| |
|
| Title |
Global Training |
|
|
| Description |
This training assisted company in revising this program for Global Markets to abroad managers in a self-study program. |
| |
|
| Title |
Training Continuous Improvement |
|
|
| Description |
This project supported the design and development of competency-based Training and
Qualification/Individual Development for Regional Account Managers. |
| |
|
| Title |
Global Medical Affairs |
|
|
| Description |
This project provided Procedures Management with promotional material specifically
designed for use in training medical directors in Asia on how to review and when to
approve said material so that it complies with corporate and country regulations. |
| |
|
| Title |
Project X Referencing |
|
|
| Description |
This project provided referencing for previous product training materials including Leader and Participant Guides. |
| |
|
| Title |
SOP Review |
|
|
| Description |
This project participated in the SOP review process at the company’s Distribution Center and provided recommendations on how to implement the entire process. |
| |
|
| Title |
Step Up |
|
|
| Description |
This project developed a curriculum for Phase II Developing Management Skills
and Behaviors. Pre-existing materials were modified to meet the instructional needs of
the four core content areas that required development. Core content was created for
areas in three Training Module Formats: Workshops, Guided Conference Calls, and On-the-Job activities. |
| |
|
| Title |
Evaluation Plan |
|
|
| Description |
This project entailed designing and implementing an evaluation strategy for a classroom
based program on Negotiation Skills. The goal was to demonstrate the business
impact of this offering. |
| |
|
| Title |
Compensation Plans |
|
|
| Description |
Assisted in ensuring that District Managers know the Compensation Plan so that
they can present it to sales representatives in a 30-minute program. Leader’s Guides, PowerPoint Presentations, and a script that explains the Compensation Plan to specific sales audiences were developed. |
| |
|
| Title |
Good Promotional Practices Support |
|
|
| Description |
This project provided project support for Good Promotional Practices training and
certification. |
| |
|
| Title |
Nutritionals Statistics Database |
|
|
| Description |
This project developed the Nutritionals Training Statistics Database and Certification Website. |
| |
|
| Title |
Customer Satisfaction Model |
|
|
| Description |
This project developed and conducted a comprehensive evaluation of customer satisfaction with training for a global sales force. |
| |
|
| Title |
Oncology |
|
|
| Description |
This project provided project support in an effort to revise and develop product Training Materials. |
| |
|
| Title |
Blue Enriched Nutritionals Launch |
|
|
| Description |
This project assisted in determining the training required to educate tenured and new representatives, both retail and ethical, with the skills and knowledge they need
to effectively recommend formula feeding to bring about optimal nutrition for infants
and children. |
| |
|
| Title |
Promise Training Program |
|
|
| Description |
This project involved researching and writing a product reference manual as a basis for
designing and producing training programs for classroom and self-instruction. |
| |
|
| Title |
Evaluation Plan |
|
|
| Description |
This project entailed designing and implementing an evaluation strategy for a classroom
based program on Negotiation Skills. The goal was to demonstrate the business
impact of this offering. |
| |
|
| Title |
Competency-Training Database |
|
|
| Description |
This database was developed linking District Manager competencies with existing training
to ensure competencies were being developed. |
| |
|
| Title |
Competitive Products Training |
|
|
| Description |
This project involved developing a Competitive Products Reference Guide and a
Leader's Guide for global implementation of a 4-hour, instructor-led program led by
local district trainers. |
| |
|
| Title |
Time and Territory Management |
|
|
| Description |
This self-study program for sales representatives focused on techniques for managing
time and territory effectively. |
| |
|
| Title |
Account Managers Start |
|
|
| Description |
This project assisted the company in the creation of a comprehensive onboarding and certification program for New Account Managers. |
| |
|
| Title |
Product P I Study Guide |
|
|
| Description |
Developed product IV Study Guide using information from the Package Insert.
This study guide was used for: generating active user responses to the product IV insert information and to develop activities for the user to promote product IV, identifying key features and benefits from the product IV Prescribing Information, and appropriately answering customer issues concerning product IV. |
| |
|
| Title |
IMPACT/REACH |
|
|
| Description |
This project developed District Manager training to be facilitated by the area managers. |
| |
|
| Title |
NuStart Curriculum |
|
|
| Description |
This project involved supporting the reformatting of the NuStart curriculum for new
company sales representatives. |
| |
|
| Title |
Introduction to X |
|
|
| Description |
This project assisted an organization to introduce a new drug into a field dominated by one competitor. The company educated physicians and sales representative about the product through this slide/tape program which was translated into seven languages for use throughout the world. |
| |
|
| Title |
Product X ported the design and development of a new competency-based, one-day, interactive clasLaunch Materials |
|
|
| Description |
This project supsroom program for sales forces selling Product X. This training was key to developing the ability of the sales representatives to differentiate Product X from the competition using selling resources and the customer-focused selling platform. |
| |
|
| Title |
Project Evaluation and White Paper |
|
|
| Description |
This project evaluated training program and wrote a white paper on the results. |
| |
|
| Title |
Progress Training Program |
|
|
| Description |
This was a stand-up, classroom-based training program to train international sales
representatives about a nutritional supplement for young children. |
| |
|
| Title |
Product X Training Program |
|
|
| Description |
This project involved researching and writing a product reference manual as a basis for
designing and producing training programs for classroom and self-instruction. |
| |
|
| Title |
Product X |
|
|
| Description |
Developed competency-based assessments and instructional materials for product. |
| |
|
| Title |
Career Development |
|
|
| Description |
This project developed a Career Development Guide that will direct the Career Development
Process. This guide includes goals, roles and responsibilities, requirements, guidelines,
rewards, and recognition. Additionally, it contains links to the Career Development
Application Log and directions for completion and use in the Career Development. |
| |
|
| Title |
HIV Representatives |
|
|
| Description |
This project developed a modularized Articulate Engage eLearning on Dyslipidemia in HIV patients to educate sales representatives on key issues in this area. |
| |
|
| Title |
Antibiotic Resistance eLearning |
|
|
| Description |
These three (3) eLearning modules were developed using Articulate Engage Software.
This project was designed to impact market share through a comprehensive training
initiative for sales representatives. |
| |
|
| Title |
Business Acumen for Sales Management |
|
|
| Description |
This project developed a Business Acumen program for Sales Management |
| |
|
| Title |
Business Acumen 2008 |
|
|
| Description |
This project provided adaptations for Level III Evaluation and Day 3 for Business Acumen Training initiative. |
| |
|
| Title |
Day 3 Business Acumen |
|
|
| Description |
Supported Business Acumen Day 3 initiative. |
| |
|
| Title |
One Day Instructional Systems Design Workshop |
|
|
| Description |
This project provided a one-day Instructional Systems Design Workshop to the training staff. |
| |
|
| Title |
Advancing Customer Relationships |
|
|
| Description |
This project continued development of a Multimedia Training Tool Kit for "Advancing Customer Relationships" trust and collaboration. |
| |
|
| Title |
Directors' WebEx Training |
|
|
| Description |
This project designed and developed a WebEx Negotiation Skills Curriculum for Account Directors. |
| |
|
| Title |
Field Sales Representative Qualification |
|
|
| Description |
This project created sales curriculum and qualification assessments for new Field Sales Representatives to qualify to sell to Health Care Professionals. |
| |
|
| Title |
Institutional Sales Training |
|
|
| Description |
This project provided support for Institutional Sales Training for Hospital Account Director and Account Manager Guides and creating communication pieces. |
| |
|
| Title |
Non-Personal Promotion |
|
|
| Description |
This project created a comprehensive training eLearning initiative designed to educate selected commercial staff. This program was designed to develop the skills and knowledge needed to effectively develop brand strategies that maximized brand messaging through the
development of an integrated cross-channeled Non-Personal Promotion planning approach. |
| |
|
| Title |
3rd Thursday Continuous Learning |
|
|
| Description |
This project provided instructional design and evaluation for a Continuous Learning
Program. |
| |
|
| Title |
Psychiatric Care Specialist |
|
|
| Description |
This project provided consistent, high quality training for all Psychiatry Specialty Managers and built a strong bench of pre-qualified candidates through the Psychiatry Excellence initiative. |
| |
|
| Title |
Global Management Training Survey Report |
|
|
| Description |
This project analyzed responses from five different surveys. After the surveys were
reviewed in detail, the results were summarized and recommendations were made to
management. The summary included a discussion of responses and sales curriculum
recommendations in several categories. |
| |
|
| Title |
Pharmacy Benefit Manager Direct Mail |
|
|
| Description |
This project developed materials to educate internal and external customers on the value of Pharmacy Benefit Managers and Mail Direct Pharmacies. |
| |
|
| Title |
Global Accountability Needs Analysis |
|
|
| Description |
This project conducted a needs assessment to support the Global Accountability Project. The goal of this project was to confirm the content and training methodologies required to inform and educate executive-level leadership in the skills and knowledge needed to communicate responsibly and effectively on sensitive issues. |
| |
|
| Title |
Customer Satisfaction Evaluation Model |
|
|
| Description |
This project developed and conducted a comprehensive evaluation of customer satisfaction for global nutritional sales forces. The goal was to determine the value of this training initiative in relation to on-the-job performance of sales representatives and overall corporate objectives. |
| |
|
| Title |
Field Training |
|
|
| Description |
This project provided project support that included implementing the change management strategy, and developing laptop and Web-based delivery of the program. This program was the subject of and Return on Investment (Level 5) evaluation that showed strong training results. |
| |
|
| Title |
Public Relations Train the Trainer |
|
|
| Description |
This project reorganized, modified and added to an existing PR training program to create a Train-the-Trainer program for use in all global markets. |
| |
|
| Title |
Product X |
|
|
| Description |
This project assisted in the development of a module on febrile neutropenia to fit into
an already existing program so that the training program covered all of the indications for
markets outside of the U.S. |
| |
|
| Title |
Product X |
|
|
| Description |
This training program was used to help international Sales Representatives present important features of these oral contraceptives to physicians. |
| |
|
| Title |
Sales Training Program |
|
|
| Description |
This project involved providing a product sales training program for international Sales
Representatives. |
| |
|
| Title |
Directors' WebEx Training |
|
|
| Description |
This project designed and developed a WebEx Negotiation Skills Curriculum for Account Directors. |
| |
|
| Title |
Field Sales Representative Qualification |
|
|
| Description |
This project created sales curriculum and qualification assessments for new Field Sales Representatives to qualify to sell to Health Care Professionals. |
| |
|
| Title |
Institutional Sales Training |
|
|
| Description |
This project provided support for Institutional Sales Training for Hospital Account Director and Account Manager Guides and created communication pieces. |
| |
|
| Title |
Non-Personal Promotion |
|
|
| Description |
Created a comprehensive training eLearning initiative designed to educate selected commercial staff. This program was designed to develop the skills and knowledge needed to effectively develop brand strategies that maximized brand messaging through the
development of an integrated cross-channeled NPP planning approach. |
| |
|
| Title |
3rd Thursday Continuous Learning |
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| Description |
This project provided instructional design and evaluation for a Continuous Learning
Program consisting of a topic presented in virtual classroom format on the third Thursday of every month. |
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